Privacy Policy

Magic Mom USA ("Magic Mom," "we," "us," or "our") operates the Magic Mom Planner service at magicmomusa.com and magic-mom-planner.vercel.app. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our service. By using Magic Mom Planner, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect the following types of information when you use our service:

Information You Provide Directly:

• First name and email address
• Phone number (for SMS reminders)
• Number and ages of your children
• Activity preferences (indoor/outdoor)
• Planning style and availability
• ZIP code (for local event suggestions)
• Payment information (processed securely by Stripe)

Information Collected Automatically:

• Device type and browser information
• IP address and general location
• Pages visited and features used
• Date and time of access

2. How We Use Your Information

We use the information we collect to:

• Create and manage your Magic Mom Planner account
• Generate personalized family plans using AI
• Send you SMS reminders about upcoming holidays and seasonal moments
• Process payments and manage your subscription
• Personalize your experience based on your family profile
• Send you service-related communications
• Improve our product and develop new features
• Comply with legal obligations

3. SMS Communications

By providing your phone number and opting in during registration, you consent to receive SMS text messages from Magic Mom Planner, including:

• Holiday and seasonal moment reminders
• Weekend planning nudges
• Plan generation prompts
• Service updates and promotional messages

Message frequency: Approximately 2 messages per week. Message and data rates may apply.

To opt out: Reply STOP to any message at any time. You will receive a confirmation and no further messages will be sent. You can also opt out by updating your account settings or contacting us at support@magicmomusa.com.

4. How We Share Your Information

We do not sell your personal information. We may share your information with the following third-party service providers who help us operate our service:

• Supabase — Database and authentication infrastructure
• Anthropic (Claude AI) — Powers our AI plan generation. Your profile data is used to generate personalized plans but is not stored by Anthropic.
• Twilio — SMS delivery service for reminders and notifications
• Stripe — Secure payment processing. We do not store your full credit card information.
• Vercel — Web hosting and infrastructure

We may also disclose your information if required by law or to protect the rights, property, or safety of Magic Mom USA, our users, or the public.

5. Children's Privacy

Magic Mom Planner is designed for parents and adults aged 18 and over. We collect limited information about children (specifically ages and number of children) solely to personalize activity recommendations for families.

We do not knowingly collect personal information directly from children under the age of 13. If you believe we have inadvertently collected such information, please contact us immediately at support@magicmomusa.com and we will promptly delete it.

6. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. This includes using industry-standard encryption (SSL/TLS) for data transmission, secure database storage through Supabase, and row-level security policies. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Your Rights & Choices

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your account and associated data
• Opt out of SMS communications at any time by replying STOP
• Opt out of marketing emails by clicking "unsubscribe"
• Cancel your paid subscription at any time

To exercise any of these rights, please contact us at support@magicmomusa.com. We will respond within 30 days.

8. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. If you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal or business purposes.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by sending an SMS or email to the contact information associated with your account, or by posting a prominent notice on our website. Your continued use of Magic Mom Planner after such changes constitutes your acceptance of the updated policy.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at: