Magic Mom USA ("Magic Mom," "we," "us," or "our") operates the Magic Mom Planner service at magicmomusa.com and magic-mom-planner.vercel.app. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our service. By using Magic Mom Planner, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect the following types of information when you use our service:
Information You Provide Directly:
- First name and email address
- Phone number (for SMS reminders)
- Number and ages of your children
- Activity preferences (indoor/outdoor)
- Planning style and availability
- ZIP code (for local event suggestions)
- Payment information (processed securely by Stripe)
Information Collected Automatically:
- Device type and browser information
- IP address and general location
- Pages visited and features used
- Date and time of access
2. How We Use Your Information
We use the information we collect to:
- Create and manage your Magic Mom Planner account
- Generate personalized family plans using AI
- Send you SMS reminders about upcoming holidays and seasonal moments
- Process payments and manage your subscription
- Personalize your experience based on your family profile
- Send you service-related communications
- Improve our product and develop new features
- Comply with legal obligations
- Deliver targeted advertising and retargeting campaigns on platforms such as Meta (Facebook/Instagram) and Google
- Create custom and lookalike audiences on advertising platforms to reach users similar to our existing customers
3. SMS Communications
By providing your phone number and opting in during registration, you consent to receive SMS text messages from Magic Mom Planner, including:
- Holiday and seasonal moment reminders
- Weekend planning nudges
- Plan generation prompts
- Service updates and announcements
- Product recommendations, including Magic Mom physical kits, seasonal activity kits, and related products
Message frequency: Approximately 2 messages per week. Message and data rates may apply.
To opt out: Reply STOP to any message at any time. You will receive a confirmation and no further messages will be sent. You can also opt out by updating your account settings or contacting us at support@magicmomusa.com.
4. How We Share Your Information
We do not sell your personal information. We may share your information with the following third-party service providers who help us operate our service:
- Supabase — Database and authentication infrastructure
- Anthropic (Claude AI) — Powers our AI plan generation. Your profile data is used to generate personalized plans but is not stored by Anthropic.
- Twilio — SMS delivery service for reminders and notifications
- Stripe — Secure payment processing. We do not store your full credit card information.
- Vercel — Web hosting and infrastructure
- Meta (Facebook/Instagram) — We may share hashed email addresses and phone numbers with Meta to deliver targeted advertisements and create custom or lookalike audiences. This data is transmitted securely and Meta is prohibited from using it for other purposes.
- Google Ads — We may share hashed customer data with Google to deliver targeted advertisements and measure campaign performance through Google's Customer Match and remarketing features.
- TikTok — We may share hashed email addresses and phone numbers with TikTok to deliver targeted advertisements and create custom or lookalike audiences through TikTok's Custom Audience features. This data is transmitted securely and TikTok is prohibited from using it for other purposes.
We may also disclose your information if required by law or to protect the rights, property, or safety of Magic Mom USA, our users, or the public.
4a. Retargeting & Advertising
We use retargeting and digital advertising to reach people who have previously visited our website or used our service across platforms including Meta (Facebook/Instagram), Google, and TikTok. This may include:
- Custom Audiences — We may upload hashed (encrypted) email addresses or phone numbers to advertising platforms such as Meta and Google to show ads to our existing users or past visitors.
- Lookalike Audiences — Advertising platforms may use your hashed data to identify and reach new users who share similar characteristics to our existing customers. Your actual data is never shared in readable form.
- Pixel Tracking — We may use advertising pixels (such as the Meta Pixel or Google Tag) on our website to track visits and conversions for the purpose of measuring and optimizing our advertising campaigns.
All data shared with advertising platforms is transmitted using industry-standard hashing and encryption. We do not sell your personal information to advertisers.
To opt out of personalized advertising: You can opt out of interest-based advertising by visiting www.aboutads.info/choices or optout.networkadvertising.org. You may also adjust your ad preferences directly in your Meta or Google account settings.
5. Children's Privacy
Magic Mom Planner is designed for parents and adults aged 18 and over. We collect limited information about children (specifically ages and number of children) solely to personalize activity recommendations for families.
We do not knowingly collect personal information directly from children under the age of 13. If you believe we have inadvertently collected such information, please contact us immediately at support@magicmomusa.com and we will promptly delete it.
6. Data Security
We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. This includes using industry-standard encryption (SSL/TLS) for data transmission, secure database storage through Supabase, and row-level security policies. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
7. Your Rights & Choices
You have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your account and associated data
- Opt out of SMS communications at any time by replying STOP
- Opt out of marketing emails by clicking "unsubscribe"
- Opt out of personalized advertising and retargeting by visiting www.aboutads.info/choices
- Request that your data not be used for advertising audience creation by contacting us at support@magicmomusa.com
- Cancel your paid subscription at any time
To exercise any of these rights, please contact us at support@magicmomusa.com. We will respond within 30 days.
8. Data Retention
We retain your personal information for as long as your account is active or as needed to provide you with our services. If you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal or business purposes.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by sending an SMS or email to the contact information associated with your account, or by posting a prominent notice on our website. Your continued use of Magic Mom Planner after such changes constitutes your acceptance of the updated policy.
10. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at: